135: Performance Marketing for New Hardware Products
Jake Schmidt has sold over five hundred million dollars in products online for customers. He is the CEO of Structured Agency, a digital marketing firm that specializes in performance marketing for hardware brands direct to consumer. In his early years, he was the online sales guy behind the fidget spinner, which they ended up leveraging to then get into major retailers like Best Buy. Today Jake is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand the different strategies to marketing online, what platforms are most successful and how that is changing, and how to spin up simple at-home ads that convert into real customers for your new physical product.
Today you will hear us talk about:
EPISODE LINKS
Jake Schmidt / Structured Agency Links:
The Product Startup Podcast Links:
Mako Design Links:
Kevin Mako Links:
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!
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