Mastering GTM Strategy with Intent Data with Jeff Marcoux former CMO at Bombora

Don't miss this insightful episode with Jeff Marcoux, Teacher of B2B Marketing at Oregon State University and former CMO at Bombora.

Jeff joins us to explore critical strategies for leveraging intent data to boost your go-to-market strategy. Tune in now for practical tips you can instantly apply to enhance your GTM strategy using intent data.

Conversation TOPICS include:

1. Intent Data: GTM Strategy Integration

2. Data Quality: Importance and Privacy

3. Buyer Committee Insights: Leveraging Data