40: Taking Small Steps Towards Big Goals with Ruth Soukup

New York Times bestselling author Ruth Soukup is dedicated to helping women everywhere create a life they love. She is the host of the wildly popular Do It Scared podcast, as well as the founder of several successful brands, including Living Well Spending Less®, Elite Blog Academy®, and her newest endeavor, Thinlicious™, created to make getting healthy taste and feel good. Her practical advice has been featured all over, including Good Morning America, the Today Show, Family Circle, Entrepreneur, TIME and Fox News.

In this episode, Ruth shares so much goodness about overcoming perfectionism and setting a strong foundation for your online business. Hear her insights on the power of taking small steps consistently over time, the importance of human connection in the age of AI, and her recent focus on showing up authentically on social media (primarily Instagram). Ruth also shares her predictions for the future of online business in 2024, including the effectiveness of blogging and other content formats. 

“Big goals never happen all at once. They are the result of small steps taken consistently over time.”

Connect with Ruth Soukup:

ruthsoukup.com

instagram.com/ruthsoukup

Key Takeaways:

• (03:20) Ruth's journey in starting her first online business
• (05:50) Taking small steps and remaining consistent
• (11:15) The concept of time blocking and dedicating full days to big projects
• (13:10) How the book, Do It Scared, helped Heather overcome perfectionism
• (16:00) Fear archetypes; identifying and overcoming fear
• (18:50) Ruth’s predictions for the online business world for 2024
• (21:35) Showing up on social media and building genuine connections
• (26:05) Results of organic growth and increased sales
• (29:35) Blogging in 2024
  
  

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