The Difference Between Branding and Marketing with Henry Sims
What's the difference between branding and marketing - and can they work together?
On today's episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same. For one, marketing is an action; it's what you say about yourself. On the other hand, branding is a perception; it's what people say about you when you're not in the room.
Nonetheless, branding should always come first because it's impossible to market a brand you are yet to design. Tune in to learn the difference between branding and marketing so you can communicate your message better.
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