Does Web3 Matter for Marketers? With Mandy McEwen and the team from Affiliate Dao
What is Web3, and how will it affect digital marketing?
On today's episode, host Mandy McEwen sits down with Cole Chapman, John Daniels, and Randall Zamcheck to discuss Web3 and the future of affiliate marketing. The trio are the brains behind Affiliate DAO and are on a mission to help affiliates transition from Web2 to Web3.
So, why should marketers care about Web3? First, the internet is evolving down a decentralized path. Web3 will increase personal privacy, and so marketers must learn how to develop targeted ads without the help of third-party data.
Tune in to learn how Web 3.0 will change affiliate marketing as we know it - and the changes you can make to pivot your marketing and social strategies in preparation for Web3.
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