Episode 384: The Superstorm of Marketing Challenges in 2022 with Chris Mercer
The only thing worse than not knowing how you failed is not knowing how you succeeded.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.
Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.
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