EP210: Are You Making These Critical Facebook Conversion Tracking Mistakes?
Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.
Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.
IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
The Facebook Pixel
Use Custom Conversions to Optimize for URL Traffic and Custom Events
Specifications for Facebook Pixel Standard Events
PixelYourSite
Tier 11
Ads Accelerator
The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook
Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 108: How Facebook’s Ad Algorithm Works
Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 197: The NEW Facebook Attribution Tool—All You Need to Know
Deacon on LinkedIn
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Mentioned in this episode:
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