EP205: The Secret to Hooking the Right Customer
This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience.
One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials.
IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Breakthrough Advertising by Eugene M. Schwartz
Customer Avatar Worksheet
The Modern Publisher’s Customer Persona Canvas
The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
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Mentioned in this episode:
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