The Art & Science of Subscriptions | Focus on These Things When Building a Great Brand (Part 1)
2024-03-12
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Knowing what to focus on when building a subscription brand can feel both confusing and overwhelming. In this week's dose, part 1 of 2, he explains the difference between the art and science that goes into a subscription offering. This includes what you should be focusing on building, like the product, offer, and experience.
00:00 - The Art & Science of Subscriptions
01:38 - Why art is important for crafting subscription experiences
03:00 - How can we make a better offer on our subscription programs using art
03:55 - Battlox art form is positioning different box options and showing what you get each time
05:25 - The starter kit is another great art form to sell subscriptions
06:54 - Why starter kits work so well
07:25 - Dr. Squatch leverages build a box experiences as an art form to sell more
08:25 - Build a box versus starter kits - give or take away control
09:30 - Breakaway Matcha leverages a quiz to guide new customers
10:40 - The art of subscriptions will always come down to the offer
11:30 - The art of upsells
12:50 - Turn post-purchase surveys into information machines for your business (learn more about what people want!)
14:30 - Onboarding emails is a great touchpoint to improve overall experience
17:30 - Order tracking and upcoming order emails is a great opportunity to reinforce brand and value
20:00 - Initial interaction with the product is critical for long-term retention
22:00 - Why my first experience making a cup of matcha tea was so impactful
23:10 - Bumpin' Blends offer an immediate impact using their product
25:11 - What impact can you make right away when a customer opens their shipment?
6:38 - Art of managing the subscription is critical
27:50 - Battlbox gave away the chance to fire a tank as part of their subscription experience
https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com
Join us for the Art & Science of Subscriptions Workshop series:
https://subscription-prescription.circle.so/c/the-art-science-of-subscriptions
- 8 sessions - join us live or on demand
view more
00:00 - The Art & Science of Subscriptions
01:38 - Why art is important for crafting subscription experiences
03:00 - How can we make a better offer on our subscription programs using art
03:55 - Battlox art form is positioning different box options and showing what you get each time
05:25 - The starter kit is another great art form to sell subscriptions
06:54 - Why starter kits work so well
07:25 - Dr. Squatch leverages build a box experiences as an art form to sell more
08:25 - Build a box versus starter kits - give or take away control
09:30 - Breakaway Matcha leverages a quiz to guide new customers
10:40 - The art of subscriptions will always come down to the offer
11:30 - The art of upsells
12:50 - Turn post-purchase surveys into information machines for your business (learn more about what people want!)
14:30 - Onboarding emails is a great touchpoint to improve overall experience
17:30 - Order tracking and upcoming order emails is a great opportunity to reinforce brand and value
20:00 - Initial interaction with the product is critical for long-term retention
22:00 - Why my first experience making a cup of matcha tea was so impactful
23:10 - Bumpin' Blends offer an immediate impact using their product
25:11 - What impact can you make right away when a customer opens their shipment?
6:38 - Art of managing the subscription is critical
27:50 - Battlbox gave away the chance to fire a tank as part of their subscription experience
https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com
Join us for the Art & Science of Subscriptions Workshop series:
https://subscription-prescription.circle.so/c/the-art-science-of-subscriptions
- 8 sessions - join us live or on demand
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