#14. Professor Michael Haenlein: TikTok, Netflix and the Future of Entertainment

Michael Haenlein is a leading expert on the impact of new technologies on firms and consumers, a Professor of Marketing at ESCP Business School, and holds Visiting Positions at Kozminski University in Warsaw and Trinity Business School in Dublin. He examines issues such as video gaming, mobile gaming, artificial intelligence, social media, and influencer marketing and has published over 50 articles in academic and practitioner-oriented journals. As a consultant, he has worked with many international companies in various industry sectors, such as telecommunications, financial services, technology, and private equity.

Summary

Professor Haenlein discusses the future of social media, the shift towards authenticity and interactivity, the impact of social media on relationships and trust, and the responsibility of social media platforms. He also explores the consequences of social media on mental health and polarisation, the perception of distraction and overstimulation, the rise of streaming and individual content creators, and the disruption of traditional media organisations. The conversation highlights the challenges of content creation and quality, as well as the concentration of platforms and the democratisation of content creation.

The conversation then explores gaming as a form of entertainment, debunking misconceptions and highlighting its size and reach. It delves into the time consumption and active engagement in gaming, as well as the social connections and virtual world it offers. The discussion also touches on advertising in games and the potential gamification of TV and films. The impact of AI on customised entertainment is explored, and the importance of understanding new technologies through personal use is emphasised.

Key Moments

01:27 The Future of Social Media

04:24 Authenticity and Interactivity in Social Media

13:11 The Impact of Social Media on Trust and Misinformation

20:32 The Design and Responsibility of Social Media Platforms

23:56 The Consequences of Social Media on Mental Health and Polarization

26:12 The Perception of Distraction and Overstimulation

30:29 The Rise of Streaming and Individual Content Creators

36:18 The Disruption of Traditional Media Organizations

40:34 The Challenge of Content Creation and Quality

47:32 The Concentration of Platforms and Democratization of Content Creation

51:43 Gaming as a Form of Entertainment

52:39 Misconceptions about Gaming

53:40 Size and Reach of the Gaming Industry

54:07 Time Consumption in Gaming

55:33 Active Engagement and Social Connections in Gaming

56:29 Gaming as a Virtual World

57:23 Advertising in Games

01:01:13 Gamification of TV and Films

01:02:37 AI and Customized Entertainment

Music credit: David Cutter Music / @dcuttermusic

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