Building Your Online Business When Organic Traffic Becomes Undependable
In this episode, I discuss the challenges of relying solely on organic social media platforms and search engines like Google for business growth, particularly in light of recent algorithm changes. I emphasize the importance of building an email list as a more dependable strategy, highlighting three effective methods: collaboration, starting a YouTube channel, and running Facebook ads to lead magnets or webinars.
The key takeaway is to choose strategies that align with your business goals and resources, focusing on consistency and strategic planning for long-term success. Whether managing ads yourself or hiring a professional, the goal is to free up time for high-impact activities that move the needle in your business.
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Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Timestamps:
00:59 - Navigating Online Business Amid Platform Changes
13:38 - Grow Your Business With Email Marketing
27:10 - Facebook Ads Strategy for Online Businesses
31:27 - Client's Proactive Approach to Webinar Strategy
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