385: The Power of Personality in Sales and Influence- with Ross Keating

Meet Ross Keating

Ross Keating believes all businesses, regardless of their size, can be more successful, including yours. When you are successful it not only helps you and your customers, but it also helps your employees, your suppliers, the community around you, AND your family.

Over the last 15 years or so his clients have been in industries such as industrial equipment sales, pet grooming, civil construction, fitness, lighting and motor systems, house construction, mining, animal welfare, tourism, and pest control.

Many of Ross’ clients have 2x and 3x their revenue and profits yet become more relaxed and able to have more focus to “work on the business”. The result is their business continues to grow. These clients say they have also been able to achieve personal and lifestyle goals as a result of working with Ross.

He has managed the development, implementation and sales of customer relationship management strategies and software internationally. He has held management responsibility for 40,000+ customers, and $36 million in sales. Ross is a certified by Codebreaker Technologies as a B.A.N.K.TM IOS Coach.

What are the two of the biggest problems that you see business owners and executives have?

The key is that they're frustrated with the lack of results they're getting in the business. The teams are working all hours under the sun. They are trying to throw all their resources at it, but the business still doesn't meet their expectations.

And they started saying, “We've got to get more sales and generate more leads.” That's what becomes a real focus on those numbers. Sales is not a numbers game, sales and business. It's a people game now. No longer can you just go for selling. People don't like to be sold to.

So I say business and sales is not a numbers game. It's a people game.

Talk about the Codebreaker Technology Program?

Codebreaker Technologies was founded by Cheri Tree and is the only methodology that has been scientifically validated by independent studies to predict buyer behavior in less than 90 seconds. It doesn’t take a huge amount of time and a lot of brain power to go through the test.

It's been scientifically valid that you've got that prediction, but also to increase sales and influence by up to 300%. And the red, that 300 percent is because you're talking to different personalities.

So by doing that, when we know our methodology all of a sudden you can talk to people in the language and the phrases and the behaviors that you like. And it's not just in business; it's in your personal life because you're trying to influence people.

Connect with Ross!

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