384: The Honorable Business Journey- with Matt Nettleton

Meet Matt Nettleton

Since 2003, Matt Nettleton has coached more than 175 companies in a wide variety of industries. He has helped multiple companies grow from $1 million to more than $10 million in annual revenue and has helped clients close more than $3.2 billion in new sales.

Why do you believe sales is an honorable profession?

People have this idea about sales and sales people and what sales people do and how, but they forget that there is not a company that has ever existed without revenue. And that revenue never shows up magically. And those people that create the relationships and manage the relationships that generate revenue, they're salespeople who are probably the most honest traders out there. Because the salesperson tells people up front, “Hey, listen. I'm here to see if I can get you to buy something from me. You give me money and I give you a product or service.” And the more honest they are, and the more they do the right thing, the more likely they are to succeed.

So why do you believe business is honorable?

This is kind of an extension of why sales is honorable, but a lot of my clients are family owned businesses, two to 50 million in revenue. And when I talk to them, whether they're first generation, second generation, third generation, one of the things that they'll talk about is the people's lives that they've impacted.

One of my clients was talking about how they hired their third employee right when he graduated from college and here they are 25 years later. They just celebrated that employee's son graduating from college. That business is not just that service that they provide. They actually provide meaning and livelihood for their employees. They provide sustenance for their families. They allow kids to grow up in great homes. They create a fabric and a tapestry of a community. I think we lose sight of the fact that salespeople are doing good work and that companies and business owners are almost what I like to think about is an almost heroic mission to impact their employees, their customers and their communities.

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