245: Digital Marketing Research Fundamentals - with Lori Highby

Today Lori’s solocast is on Digital Marketing Research Fundamentals.

Now this is important because networking is all about building relationships and connections and likely for more reasons than not it’s because of business. And business comes down to understanding who that audience is that you want to be communicating with. So why is research important when we're talking about a marketing strategy? Well, the definition of research, according to Wikipedia, is research comprises of creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications.

So if you think about this, you're going to be spending more time and money experimenting before you're getting things done, versus moving forward and doing the research to help you focus on where should you be targeting, where should you be investing your time. A lot of the guests that we have on the show talk about being very strategic in the events that they attend or the organizations that they're a part of and in hopes of aligning themselves to get in front of the right people.

Let's start with yourself, you really need to know who you are. What is it that you stand for? What problems are you solving for the world? Why should people want to connect with you? You want some sort of distinction that you don't want them to turn to a competitor. You don't want them to think twice about going anywhere else. You want them to believe that they are getting the right thing. They're having the right conversation with the right person at the right time.

Ready for more? Listen in as Lori goes more in depth on how to apply digital marketing research to YOUR business!