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Pharmaceutical Executive

Pharmaceutical Executive

Science:Life Sciences

Gen-Z Influence on Pharma M&A

Gen-Z Influence on Pharma M&A

2024-03-14
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Ian Baer, Founder and Chief Soothsayer, Sooth, discusses their recent data and research about some massive behavioral shifts occurring across Gen-Z, and how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract the ever elusive generation. 
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