Evan Parker, The Athletic SVP, General Manager on the WorkInSports podcast

Journalism in all forms is constantly evolving as consumer demands change, and the sports industry is no different. For decades, the way sports fans kept up with everything going on with their favorite teams happened like this:

• Watch SportsCenter (probably multiple times).

• Subscribe to magazines such as Sports Illustrated or ESPN The Magazine.

• Catch the beat reporter’s insights in the newspaper.

For the longest time, that was basically it, you paid to consume sports content, and that’s just how things were.

Evan Parker, The Athletic’s Senior Vice President and General Manager, joined Brian Clapp on the WorkInSports Podcast to discuss how The Athletic found its niche, how the content philosophy of The Athletic has worked despite the challenges this model faces, what the job landscape looks like for sports content creators and how to break into and advance in this part of the sports industry.