Leading the Digital Marketing Herd w/James Price

Today’s guest on the WorkInSports Podcast is James Price, who serves as Director of Marketing and Digital for the Wisconsin Herd of the NBA’s G-League. After graduating from Marquette as an advertising major, he worked as a marketing and promotions lead for the AHL’s Milwaukee Admirals and a public relations associate for Mueller Communications while pursuing his master’s degree from Northwestern.

Upon finishing his advanced degree, he continued honing his craft as a marketing and digital assistant with the York Revolution before landing his current position with the Herd in 2019. Price leads the storytelling, photography, and copywriting efforts for Herd. His efforts on the team’s social platforms have grown their following immensely. He even got an NBA Championship ring courtesy of the Milwaukee Bucks’ (the Herd’s NBA affiliate) 2021 title run. On this episode of the WorkInSports Podcast, Price and VP of Content and Engaged Learning Brian Clapp discuss:

• How Price chose marketing for his career path in the sports industry
• Where Price prioritizes his efforts for the Herd’s brand
• What marketing efforts have moved the needle for the minor league teams Price has worked with
• How Price stays on top of the latest trends audiences gravitate towards

Catch the full episode of the WorkInSports Podcast for more of James Price’s sports career advice, and subscribe to the show wherever you listen to podcasts for more industry insight. Additional content is available on our YouTube channel.