157: The NEW Politics of Flyer Points - Steve Hui

Steve Hui was one of my early guests on this podcast back in 2018. How our experience of business, life, and travel has changed in four years. I wanted to invite Steve back as a refresher of how our experience as a society has evolved, for better or worse maybe, in a world battered by Covid19 and all the border closure pain that has plagued the airline sector. Airlines are posting record losses as we enter year three of the pandemic but also, lost experienced staff due to layoffs and restructures. Many of us just want to fly and not expect extensive airport delays or endless flight changes to do so.

A recap of who is Steve is probably in order. For over 17 years, Steve applied his skills solving complex problems in senior finance roles in corporations including Macquarie Bank but made the brave move to leave the corporate world to start his own business inspired by his innovative thinking, his passion for travel and a burning desire to optimise things. Steve is a CPA and holds a Bachelor of Commerce from the University of New South Wales.

Then a new business idea evolved. It all started when he flew for the very first time in business class over 14 years ago on a business trip, and he was hooked. Since then, he has religiously researched and tested his knowledge in extracting the best ways to maximise the points to fly (and ideally fly business class).

Established in 2012, iFLYflat is the leader in reward points management. They are the experts in Points Advice and Flight Bookings. iFLYflat provides a fully managed service helping businesses and individuals to uncover the true value of their airline and credit card points.

So let’s explore what that looks like in late 2022 including:

1. How did iFLYflat survive and maybe even thrive in the past few years when the pandemic changed travel in many ways for a very long time?
2. How have flyer points programs you work with changed and is that better or worse for most travellers?
3. How can we maximise our flyer points if we travel less now that say Zoom meetings replaced a lot of business travel in particular?
4. How else have reward programs had to create more value that we may not be aware of?
5. Take away: What is your final takeaway message for us on The NEW Politics of Flyer Points?

 

CONTACT INFO:

LinkedIn: https://www.linkedin.com/uas/login-submit

W: https://www.iflyflat.com.au/

 

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