52: The Politics of Expertise - Jenny De Lacy

Jenny De Lacy is best known professionally as a video marketing strategist, copywriter and speaker, with 25 years of experience presenting to audiences of all sizes, across diverse industries.

Her online brand is called The Visibility Coach and her web site brimming with ideas to bring your video marketing strategies to life from the ground up. Here she is sharing ‘The Politics of Expertise’ – what it means and how we can claim it for ourselves.

In this episode, you will hear:

1. What does being an expert mean and how can we claim to be one?
2. How has being a mother, and now a solo parent, shaped her definition of expertise?
3. How do you keep up with the latest in video and online marketing trends for your clients?
4. Why she values learning from others in her journey as an expert?
5. Last advice: What is your final nuggets of gold in The Politics of Expertise?

To find out more about Jenny:

• Website
• Twitter
• Facebook
• Youtube
• Linkedin

 

Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: Amber@bespokecomms.com.au 

Amber’s social media links:

• Facebook
• Instagram
• Twitter