38: The Politics of Business Innovation - Anneke van den Broek

Anneke van den Broek is the Founder and CEO of Rufus & Coco, Australia's fastest growing and most awarded pet brand. Launched in 2008, the company is re-shaping the pet industry by offering ranges of well-branded and packaged product, covering horses to hamsters and from pet grooming tools to vitamins. Anneke has capitalized the global phenomenon of people viewing their fur babies or pets as humans and part of the family. Prior to running Rufus & Coco, Anneke ran a high-flying corporate career, in marketing and general management with roles at David Jones and Blackmores.

Today she is here to get into The Politics of Business Innovation.Anneke van den Broek is the Founder and CEO of Rufus & Coco, Australia's fastest growing and most awarded pet brand. Launched in 2008, the company is re-shaping the pet industry by offering ranges of well-branded and packaged product, covering horses to hamsters and from pet grooming tools to vitamins. Anneke has capitalized the global phenomenon of people viewing their fur babies or pets as humans and part of the family. Prior to running Rufus & Coco, Anneke ran a high-flying corporate career, in marketing and general management with roles at David Jones and Blackmores. Today she is here to get into The Politics of Business Innovation.

In this podcast, you will hear:

1. How have you infused business innovation into your business Rufus & Coco? Lots of changes have happened for small business since you launched back in 2008. Explain this for us.
2. Australians are spending $12 billion a year on food, grooming, vets and insurance for their animals, making the pet care industry one of the major growth hot spots of the country's business sector. Why is that the case more so now than a generation ago?
3. What sparked an interest to create your own pet brand? What did you see in that market some 10 years ago that needed innovation and how did you get started?
4. Last advice: What summarizes her best advice for other business leaders on The Politics of Business Innovation?

To find Anneke online:

• Linkedin
• Web

Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: Amber@bespokecomms.com.au 

Amber’s social media links:

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