EP 370 | Leveraging the media to get visible featuring Beth Nydick

Beth Nydick is the founder of The F.A.M.E. Formula, supporting digital business owners to amplifying their brand's presence with steady media exposure and strategically driving traffic to monetize the spotlight.

Plus Beth knows a thing or two about getting in the spotlight, because let's face it, who doesn't want visibility for their brand.

She has been featured in OPRAH, Parade, Forbes, Inc., Fast Company, Nylon Magazine, Tori Burch, and Better Homes and Gardens.

She has also appeared on The Drew Barrymore Show, The Chew, WPIX and The Tonight Show.

Her clients have been featured in Forbes, Entrepreneur, Inc, ABC, CBS, NBC, Fast Company, Business Insider, GMA, Drew Barrymore, Sherri Shepherd and many more.

She is also the co-author of the top-rated cookbook "Clean Cocktails: Righteous Recipes for the Modern Mixologist".

TAKEAWAYS:

• Visibility isn’t about getting in the media, it’s about what you do with the media afterwards. 
• Know what your messaging is and be consistent on all media platforms, including your visibility in interviews, a book, speaking engagements, etc. Your messaging should feel like you whether that’s in an Instagram post, your offer or service, or in an interview. You won’t make money from being published, but you will see money when you utilize your media as a tool over and over again. 
• Talk about what you are doing often and keep sharing, even if it feels small. The more often you share, the more people will come to you as the expert. Beth believes people are interested in the little things, so share what you are working on. Be bold so you can inspire others. 

RESOURCES:

Find the blog post that accompanies this episode 

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Music courtesy of www.bensound.com