Ep. 22 - Staying True to Your Brand While Testing & Learning to Deliver Unpredictable Fun - with Aline Cox

WGN Morning News is the #1 morning news show in Chicago. As a station that has been around for 70 years, they have a unique brand that people trust – a brand that today’s guest, Executive Producer Aline Cox, strives to maintain.

It’s not necessarily easy separating opinion from fact to deliver real news today. It can be an ongoing challenge in retaining an audience because the battle for their time and attention is even more intense.

Today, Aline shares how the WGN Morning News team continues to evolve, every day, testing and learning to determine what makes good TV, while staying true to their brand.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast/22.

Resources:

• Check out the WGN Morning News: wgntv.com/category/morning-news/
• Connect with Aline: acox [at] wgntv.com

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