Ep. 21 - Rethinking Research: Taking an iterative approach to get the perspective of ever-evolving consumers - with Stephanie Balderrama

Technology is giving consumers more options and power than ever before – and as a result, businesses need to stay on top of what they want, need and how they behave in order to create those experiences that align to their needs.

If you don’t, they’ll move on to another company that can keep up and offer something they DO want.

Stephanie Balderrama, President of Consumer Insights Group, has been on the forefront of understanding technology’s impact on consumer behavior since the early days of the internet. And she’s seen the need to evolve traditional research approaches to adapt to these rapidly changing behaviors.

She shares how businesses are still struggling with research today, especially large brands, and what your organization can do to get a better understanding of your customers, particularly in today’s agile environments.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

• Learn more about Consumer Insights Group at CIGresearch.com
• Connect with Stephanie on LinkedIn

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