Expertise Matters: Defying Marketing Topes In Online Business

Have you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space. 

Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while. 

What works for the masses doesn't work for you. 

On this podcast, we're diving into 3 big messaging tropes that you commonly hear in online business that don't work for expert-based businesses like yours and what you should do instead.
 
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Full show notes and transcript are here.