Has Sony Gone Over the Edge?

Few industries are as difficult, expensive and risky to enter than auto making. Despite decades of futile attempts by many companies to take on the majors, the success of Tesla has spurred many to start EV enterprises. Surprisingly, Sony Corporation has joined the fray, announcing a new electric crossover SUV at this year’s consumer electronics show in Las Vegas. This is the second electric vehicle that Sony has shown in prototype form, and with considerable real-world testing now complete, it looks clear that Sony is serious about entering the car business. But why? The company may have ulterior motives. Jim Anderton has a theory.

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