Bottom of Funnel Podcast Advertising

We’re doing things a bit differently in the upcoming weeks. Our host, Heather Osgood, spent last week at SXSW with some of the best industry professionals in the podcasting space. Our next few episodes will feature conversations filmed at SXSW. 

This episode features Rob Peterson, the Director of Marketing at Good Karma Brands. 

Tune in to hear him and Heather discuss: 

• Why big brands like ESPN might choose podcast advertising 
• Tips for running a successful test campaign 
• Why it’s important to get more people to listen to podcasts 
• The importance of keyword searching 

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook