How a Love of the Sandwich Became a Tour Business

Ben Gollan, a former lawyer turned accidental entrepreneur, found job satisfaction in running sandwich tours in New York City called A Man and his Sandwich, shares insights on team building, niche food tours, and effective outsourcing.

• 00:00 🍔 Former lawyer turned accidental entrepreneur finds job satisfaction in running sandwich tours in New York City after being inspired by niche tour operators and starting as a hobby.
• 08:27 🏠 Airbnb's website relaunch in 2022 impacted experienced hosts' organic business, but CEO Brian Chesky promises a renewed focus on experiences in 2023.
• 16:28 🥪 Team building should be simple, fun, and interactive, with a shareable hook like the hot dog sandwich debate, and alternative ingredients can be used if needed.
• 22:38 🍔 Niche food tours use SEO optimization, content creation, and media coverage to expand their reach and engage with passionate audiences.
• 26:58 🥪 A Man and his Sandwich promotes unique tourism experiences through storytelling, nostalgia, history, and purpose.
• 33:03 🚶‍♂️ Ben shares how identifying opportunities and capitalizing on luck led to success in the tour industry, while pursuing passions and avoiding burnout in the sandwich business.
• 37:46 👥 Learn to outsource effectively and build a team to work on your business, not in it, as demonstrated by Ben's experience running 45 online classes during the busiest week before Christmas 2020 and seeking assistance from other hosts for hosting and tours.
• 41:45 🥪 An open face sandwich is still a sandwich... or is it?

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Ben Gollan on LinkedIn