Tourpreneur Tour Business Podcast
Business:Entrepreneurship
Chris’ Top 8 Strategies to Marketing to the Luxury Consumer
We asked the Tourpreneur community what marketing topics they would like to see us cover next; targeting high-wealth luxury consumers was high on the list of priorities.
In this episode, Chris is going to provide my top 8 strategies to attract this demographic.
1. Photos
2. Create a Website that focuses on Style and Exclusivity – The VIP Treatment
3. Be Personal
4. Use Facebook Ads to Reach a Luxury Demographic
5. Email Marketing is Huge
6. Create Exclusivity… or at Least a Sense of it
7. Use LinkedIn to Raise your Profile
8. Produce a Podcast
Read the full list here:
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
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