Tourpreneur Tour Business Podcast
Business:Entrepreneurship
How To Reply to Negative Tour Reviews - Day 8 of the 30 day Tour Operator Challenge
Today we share how tour operators should deal with negative reviews. Oof, you might need a glass of wine for this one. Get comfy and dedicate a couple of hours to responding to recent negative reviews on every review platform. Go as far back as six months. Hopefully, it won’t be as scary as you think, and you can make a habit out of replying more promptly to online reviews in the future. Negative reviews can feel like the worst thing to happen to your tour company, but it’s important to remember that one’s opinion does not represent all. Every business encounters an unhappy customer from time to time. It’s how you respond that keeps your reputation intact. While you may want to ignore complaints altogether, the best thing you can do is address them head-on. In doing so, you not only let the reviewer know you care about guest satisfaction but also thousands of others who may check your reviews to decide whether or not to book.
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Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
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