Tourpreneur Tour Business Podcast
Business:Entrepreneurship
How To Build A Multi-Day Tour that is Unique and Different - with Peter Syme and Matthew Smith
Tour industry veteran and adventure specialist, Peter Syme, joins us today to share his perspective and advice on Matthew Smith's multi-day tour business, SOE Expeditions. This is a unique podcast episode of Tourpreneur as Matthew is at the early stage of building this particular tour business and he goes into detail for us about how to build a multi-day tour with a difference. Matthew shares the type of clients who are booking his niche multi-day tours and the physical and mental endurance needed to complete them. We discuss how to find a balance between pricing and profit and how insurance and liability are managed for endurance tours. We also discuss marketing channels, raising awareness, the importance of testimonials, and the huge benefits people experience once they complete an endurance tour or challenge. We discuss the vitally important life skills and history of the S.O.E. executive operations.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Create your
podcast in
minutes
It is Free