Tourpreneur Tour Business Podcast
Business:Entrepreneurship
Tour Operator Success Strategies - Tips From My 22 Years in the Tour Business with Todd Kersey
There are a lot of inspiration and tips for tour operators in this one. Todd Kersey started his tour business, 22 years ago and now manages tours in 5 states and in 240 locations. Todd employees 280 people and he shares with us his tips for managing tour operator staff.
Talking of Success Strategies for Tour Operators, Todd reveals that 74% of all his business comes via Search Engine Optimization and less than 2% of his tours are booked via OTAs!
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
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