The ability to convince a person to take a chance on you is one of the most important skills to achieve success in both business and life. Yet so many high performers overlook and/or misunderstand the art of persuasion.
In this deep conversation with Suneel Gupta, we discuss how to present your ideas in a way that makes others WANT to be a part of your project. This discussion is based on Gupta's book. Backable: The Surprising Truth about What Makes People Take a Chance on You.
Specifically we cover:
- how conviction is so much more valuable than charisma
- ways you can mitigate perceived risk that others feel about your idea
- what it takes to get your solution ready for prime time
- the difference between pitching something "new" versus "inevitable"
- how you can leverage the "Ikea Effect" in your conversations
For more communication savvy, visit Laura Camacho's website at www.mixonian.com
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