Sales is definitely an acquired skill… and an acquired taste. During the time that I’ve spent helping countless women grow and scale their businesses, I’ve met very few who genuinely love sales! The truth is that most women have negative feelings around sales and selling. Full disclosure: even though I’ve spent years honing my sales skills (and can now sell in my sleep), I absolutely HATED sales when I first started out.
There are a few reasons why women tend to hate selling, including lack of confidence or a fear of being seen as pushy or “sleazy.” But no matter the reason, selling is a VITAL part of growing a business. If you want to achieve financial success and hit your revenue goals, you need to embrace it and start improving your sales game!
In this episode of The Business of Thinking Big, I dig into the 12 biggest and most common mistakes made by sales novices — and what to do instead.
Mistake #1: Trying to sell too much in your marketing
Mistake #2: Offer is not clear or compelling
Mistake #3: Talking too much
Mistake #4: Making it about you, not them
Mistake #5: Not presenting your best self
Mistake #6: Pitch is weak
Mistake #7: Getting emotional or defensive
Mistake #8: Running away from objections
Mistake #9: Sending them away to something else
Mistake #10: Not having the right sales systems in place
Mistake #11: Being too attached to getting the sale
Mistake #12: Giving up too easily!
In this episode, you’ll discover:
Timestamps:
00:33 Intro
01:50 Too much too soon
04:20 Not clear/compelling
07:23 Talking too much
09:26 Making it about you
12:44 Not presenting your best self
15:38 Weak pitch
18:18 Getting emotional/defensive
21:40 Running from objections
24:37 Sending them away
27:04 Not having the right systems
30:23 Too attached to the sale
32:36 Giving up
36:59 Conclusion
Links mentioned:
The Business of Thinking Big #6: The Hero's Journey with Salome Schillack
The Business of Thinking Big #203: Boss Energy
The Business of Thinking Big #114: How to Close More Sales
A-Players Rapid Impact Business Coaching Experience
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