210. Natalie Gordon of Babylist: Lessons from 10 Years as CEO

In today’s episode, you will hear from Natalie Gordon, Founder, and CEO of Babylist. Suneera and Natalie discuss what started as a passion project during Natalie’s maternity leave and turned into the behemoth that is Babylist – generating $240m in revenue and $700M in attributable commerce last year– and the top lessons she’s learned from 10 years as CEO. Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com. Connect with Natalie

• Twitter: :https://twitter.com/natgordon
• Website:https://www.babylist.com/

Join us for a 2-day intensive business workshop, with exclusive access to Suneera Madhani, a Forbes 40 Under 40, billion-dollar founder, EY Entrepreneur of the Year award recipient for an immersive business experience that will give you the tools and playbooks to create an actionable plan to scale your business in 2023: https://theceoschool.mykajabi.com/ceo-school-december-2023-workshop

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