#69 - Content Authenticity: Combating Deepfakes, Misinformation and Fraud (with Eric Scouten)

Have you ever questioned the authenticity of online content? In today's digital landscape, it's becoming increasingly difficult to discern fact from fiction. Join host Mathieu Glaude as he welcomes Eric Scouten from Adobe's Content Authenticity Initiative to discuss solutions for verifying the provenance and integrity of digital media.

In this conversation, you'll learn:

• The challenges of combating misinformation and disinformation online
• How the Content Authenticity Initiative aims to differentiate legitimate content
• The role of technical standards like C2PA in establishing content provenance
• Strategies for ensuring individual and organizational content authorshipDon't miss this opportunity to gain valuable insights into the world of content authenticity and learn how to separate truth from deception online. Tune in now!

00:00 - Intro to Content Authenticity Initiative, C2PA

09:43 - Content Supply Chains

14:57 - Type of Content Covered under Content Authenticity Initiative

22:00 - How does the C2PA work?

25:40 - User Experience for Content Publishers and Consumers

29:40 - Tracking Content Edits through Actions Assertions

31:30 - Machine, Organization and Human Signatures

39:00 - What does the broader Content Authenticity Ecosystem Look Like?

41:04 - Creator Assertions Working Group, Ongoing Deployments, Metadata Storage, Closing Thoughts