Bootstrapping and Saving Water with Steve Waddell, President and CEO of NASONI

Steve Waddell is the President and CEO of NASONI, where he guides the development and production of groundbreaking fountain faucets. His mission is to save one billion gallons of water annually by 2030, following the 17 Sustainable Development Goals set by the United Nations General Assembly. 

Steve wasn't always in the faucets business. He is also a seasoned project management professional with over 30 years of experience and success in management and financed the founding and growth of his company by entering entrepreneurship contests. He holds an MBA from the Florida Institute of Technology and a Bachelor’s degree in Business Administration from Saint Leo University.

In this episode…

When Steve Waddell started his faucet business, he wanted to create a product that disrupted the market to make people's lives better, while saving water and healing the planet. He also had his children in mind and wanted to be a good role model for them and other entrepreneurs as well.

Millions of people start their day with an inefficient way of getting water to brush their teeth and wash their faces. In the process, they end up wasting a lot of water. To solve this problem, Steve found the perfect solution: fountain faucets.

Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Steve Waddell, President and CEO of NASONI, to talk about Steve's mission to save water through his innovative fountain faucets. They discuss the common inefficiencies with using regular faucets, Steve's process in designing and filing a patent, and how he used contests to finance his business.