Why You Should Always License Intellectual Property with Steve Rosen, Vice President of Product Development at CreateOn

Steve Rosen is a licensing expert and the Vice President of Product Development for CreateOn, a company that he co-founded. He’s worked in product development in the entertainment industry for 17 years, collaborating with all the major film studios, licensing agencies, and toy companies to create high profile products using licensed intellectual property. Steve collaborates with licensors, coordinates product launches, and develops new product designs.

Steve has also started and executed numerous licensing agreements, including brokering licensing deals with four leading children’s entertainment brands. In addition to his licensing expertise, he has run software development teams across the globe, creating best-in-class slot machine experiences. He holds a Bachelor of Arts degree from Indiana University in Product Design and Production.

In this episode…

People who are well-known because of their character, catchphrases, quotes, or any other intellectual property can license them to other brands for monetary compensation. Yep, you can make money off of just being yourself! But, the companies that intend to use these properties have to come up with creative ways to add value for the owner and themselves.

Steve Rosen has worked with many movie stars and celebrities in licensing their unique intellectual property to create products. His background in product design and production helps him work with top brands. Some of the major brands he works with include Sesame Street, Eric Carle, and Magna-Tiles. 

In this week's episode of Innovations and Breakthroughs, Rich Goldstein is joined by Steve Rosen, Vice President of CreateOn, to talk about the benefits of licensing intellectual property. They talk about some of the major million-dollar brands and movie stars Steve has worked with, common challenges with licensing intellectual property, and how innovators can find brands to license their IP rights. Stay tuned.