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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
Discussing the Importance of a Unique Selling Proposition (USP) with Rick Cesari
Rick Cesari has been a pioneer in brand response advertising since the early ‘90s. One of his early successes was Juiceman Juicer, which he brought to over $75 million in sales. After he sold that company, he created Cesari Media, which has been the force behind numerous household brands, such as the George Foreman grill, Sonicare, Rug Doctor, and many others.
Rick also worked with GoPro and created a famous television marketing campaign that helped grow the company from a start-up to over a billion dollars in sales. In his latest book, Video Persuasion, Rick shows small business owners, entrepreneurs, and Amazon sellers how to use video marketing techniques that have been proven effective by the big brands in their own businesses.
In this episode…If you want to stand out in the increasingly competitive global market, you need to give your product or service an edge that’s a cut above the rest. Product differentiation is a pivotal piece in your marketing strategy and it will serve as your ticket to making a huge turnout in sales.
But how do you make people know that your product is different from everything else that’s available in the market? By leveraging on a Unique Selling Point (USP).
Tune in to this week’s episode of the Innovations & Breakthroughs Podcast as Rich Goldstein interviews marketing guru Rick Cesari about the importance of having the right Intellectual Property strategy, the value of using direct response marketing when launching a new product, benefits of patenting a new product to your business, and many more. Stay tuned.
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