Ep #10: Lessons You Can Learn From Beyoncé To Create Life-Long Fans

Whether you’re a fan of her or not, you have to admit that she’s built an empire. Think about what you’re willing to do for someone you truly loved. What superstars would you follow to the ends of the earth?

This podcast launch is called “Alisa Does Lemonade” because of how impressed I was with Beyoncé’s combination of music, storytelling, and video when she released Lemonade. Where can you zig when others zag? Where can you stand out in your market? I’m not expecting you to copy a multimillion-dollar marketing campaign, but there is a special kind of magic in binge-able content.

It’s easy to forget the kind of impact that we make on our clients. It’s amazing when they have success, and it was them that did the implementation work to make that happen, but don’t forget that it was you that facilitated that change. There’s always something you can take from a different industry and you’re only failing if you stop trying.

What’s your favorite Beyonce song? Tag me @alisakaycoaching and we’ll debate about it!

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Music credit: “Ready, Steady, Go!” and “Free Radical” By Gyom

A Podcast Launch Bestie production

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