The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
🦡 Highlights
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁
We’ll see you in The PPC Den!
00:00 - Welcome
1:50 - Small Talk: A Warm Winter at Minnesota
4:00 - How to Encourage More Repeat Buys at No Cost?
6:43 - Who Dominates in Profitable Per-Click Spending?
10:27 - Why is Branding Expensive?
14:20 - Starting Small: You Don’t Need Many Products
17:25 - Exploring the Customer Loyalty Analytics Dashboard
18:25 - The Math Behind Your Target ACOS
21:40 - Increasing Repeat Purchases
23:58 - Key Drivers of Lifetime Value After the First Sale
27:36 - Should Brand Search Strategy Change Despite Uncertainty?
31:00 - Rapid Fire
🦡 Resources & Links
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use Amazon Marketing Cloud?
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
🦡
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Look through all our show notes
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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