Beyond the Sale: Focusing on Client Needs for Long-Term Success with Harrison Ryder

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The host, Steve, interviews Harrison Ryder, a consultant who helps small and medium-sized businesses improve their sales.

Here are some key takeaways from the podcast:

• It's essential to focus on the client's needs, not your own.
• Salespeople should build relationships with their clients.
• It's okay to walk away from a sale if it's not a good fit for the client.
• Salespeople should be willing to help clients even if they don't buy anything.
• Introduction (0:00 - 2:22)
  • The host talks about the importance of building relationships and introduces Harrison Ryder.
• Harrison’s Background (2:23 - 4:22)
  • Harrison talks about his background in sales and his belief that good salespeople are problem solvers who put the needs of the customer first.
• The Importance of Serving Before Selling (4:23 - 5:21)
  • Harrison emphasizes that it’s important to listen to the needs of the prospect before trying to make a sale.
• The Biggest Struggle for People in Sales (5:22 - 7:01)
  • Harrison says that consistency and discipline are the biggest struggles for most people in sales. He also talks about the importance of sales managers.
• Harrison’s Goal When Working with a Company (7:02 - 10:22)
  • Harrison explains that his goal is to help small and medium-sized businesses compete by sharing his 35 years of experience in sales and sales management.
• Why It’s Important to Not Waste Time (18:23 - 21:22)
  • Harrison discusses the importance of qualifying leads and not wasting time on prospects who are not a good fit.
• Conclusion (22:23 - 23:36)
  • Harrison talks about the importance of putting others first and building relationships.

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