The Mojo Radio Show - EP 104 : Building a Brand Based on a No B.S. Approach to Health - Joe Rakoski

The supplements business globally is massive. But do we really know what’s in the supplements we are taking. Our guest Joe Rakoski has created a new category in performance supplements. Nature's Force is a company that promotes "Performance fuelled by nature”. This show gives you the complete dirt on what companies are getting away with in the health supplements industry, and how two young guys are calling the BS and making a difference with their company. It’s an interview with a young entrepreneur who shares the essential elements of how to create a new category, how to identify and solve a problem for your customer, and find a position in the market to separate you from your competitors.       The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.