458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion

In  today's episode of the podcast, I chat with family, wedding, and headshot photographer Rachael Boer, who shares how to turn your photography passion into a thriving business starts with networking, managing fear, and delivering an exceptional client experience.

The Big Ideas

• Cultivate Passion into Profit: Your enthusiasm for photography can attract clients; let your passion shine through.
• Embrace the Butterflies: Feeling nervous signals you care about your work; use it to fuel your drive for excellence.
• Client Experience is King: Provide memorable services that go beyond the photo, making your business unforgettable.
• Marketing is a Relationship Game: Build genuine connections and watch your client base grow organically.

Action Plan:

• Build Your Portfolio: Arrange free photo sessions with friends and family to showcase your skills across a variety of subjects and settings.
• Develop Networking Skills: Attend local networking events, such as those hosted by the Chamber of Commerce, to connect with potential clients and other professionals.
• Overcome On-site Challenges: Practice shooting in unfamiliar environments, such as friends' homes, to become adaptable to varied lighting and space conditions.
• Market Your Services Creatively: Start gathering business cards at events and add new contacts to your mailing list for ongoing communication about your services and special offers.
• Invest in Self-Education: Dedicate time each week to reading books or online resources that cover both the technical aspects of photography and business operations, including marketing and sales.

Resources:

• Rachael Boer's Website and Educational Resources: http://rachelboer.com

Learn What Camera Settings to Use in our free guide!
https://perfectcamerasettings.com/

Connect with the Beginner Photography Podcast!

• Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
• Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa
• Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/

Thanks for listening & keep shooting!