[Top Agency Series] Creating Effective Marketing Strategies With Mark Emond of Demand Spring

Mark Emond is the Founder and CEO of Demand Spring, an integrated revenue marketing consultancy working with B2B marketers in building and implementing the marketing strategies and technology stacks that drive transformation and top-line results. The firm works with organizations ranging from high-growth Series C companies to many Fortune 500 organizations. 

Before founding Demand Spring, Mark spent 15 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. He also serves and supports the development of young people as the VP of Competitive, Player and Coach Development with West Ottawa Basketball, the Head Coach for the Capital Region's female team at the Ontario Summer Games, and the Head Coach of the U16 Girls West Ottawa team.

In this episode…

Marketing is the backbone of any successful business, but it's not always easy to get it right. So, where can you get the partner you need to take your marketing to the next level? 

According to industry expert Mark Emond, understanding your customer's buying journey is the key to building effective marketing strategies that drive results. By analyzing customer behavior, identifying key touchpoints, and optimizing marketing strategies, companies can create bespoke marketing solutions that cater to the needs of their customers. However, given the complexity of the process, many businesses lack the expertise required to achieve this. With years of experience in content, digital marketing, and technology, Mark shares how he's built an integrated revenue marketing consultancy to help businesses transform their marketing practices and deliver exceptional customer experiences.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Mark Emond, Founder and CEO of Demand Spring, to discuss how companies can take their marketing practices to the next level. Mark talks about Demand Spring and what it does, identifying buyer journeys and creating targeted content and tailored marketing strategies, marketing strategies for firms in the financial services industry, and the main challenges CMOs face in B2B marketing and how to overcome them.