What About the People Who Don’t Vote?

The people who don’t vote are often left out of the political conversation. Campaigns don’t spend much money on them, and the media doesn’t devote much coverage to them. But to understand a presidential contest like the 2024 race — one that threatens to be extremely close — we have to understand not just the people who show up to vote, but also those who sit out elections.

This week, we talk to several people who skipped the last Trump-Biden matchup in 2020 and ask how they’re thinking about 2024. We also speak to Anthony Williams, who directed a project at the Knight Foundation that surveyed 12,000 nonvoters ahead of the 2020 election. We ask: How do you define this group of people? And what, if anything, will change their minds when it comes to voting?

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