Ep 161 | Certified Organic Handlers Beware of USDA’s Tough New NOP Regulations | Register Now for July Colombo International Tea Convention | Zimbabwe Tea Yields Pressured by El Nino Drought

Certified Organic Handlers Beware of USDA’s Tough New NOP Regulations | Register Now for Discounted Admission to the Colombo International Tea Convention in July | Zimbabwe Tea Yields Pressured by El Nino Drought

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| INDIA TEA NEWS - Bought Leaf Factories Oppose 100% Dust in Auctions | Assam Expects a Big Drop in First Flush Production | HUL Focuses on Assam to Support Tea Industry

| GUEST – Rikko Osaki, Founder Hokusan Tea

| FEATURED – Tea outsells every beverage in Japan. Bottled green teas are far more popular than soda. Hot tea consumption, however, has declined by half from more than a kilo per capita. Loose leaf volume spiked briefly during the pandemic but is now at a seven-decade low. In contrast, overseas demand for Japanese teas set a recent sales record. Today, we have the privilege of talking with Rikko Osaki, an accomplished green tea wholesaler, licensed Japanese Green Tea Advisor, and the founder of Hokusan, a brand with family roots in tea. Aging farmers and fierce competition in the beverage market has led some to question whether Japan’s tea industry can be sustained, says Rikko, “We haven’t had a revolution in 20 years. I think it’s time for the younger generation's creativity to establish new trends. There is always more opportunity, especially in a technologically strong country like Japan.”

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