Christian CEO Podcast with Kelly Baader
Religion & Spirituality:Christianity
How to Write Copy That Converts with Geoff Kullman
#124: Are you struggling to figure out what to write on your sales page?
You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on how we can utilize different writing styles and knowledge of the customer journey to not just connect with potential clients, but close that sale in a genuine way!
Geoff Kullman isn't just another copywriter. He’s worked with some of the world’s most influential thought leaders including Dr. Daniel Amen, Joseph McClendon III, Scott Oldford, Mike Kim, Paul Martinelli, Dr. Amy Johnson, and many more.
Before becoming a copywriter, he spent over a decade in the nonprofit and ministry. It was there that he developed a passion for studying human behavior and using story to build deep connections. Nowadays, you’ll find him helping his A-list clients connect deeply with their audiences and helping his wife raise their four overly-energetic boys – all while living in a rainforest and hosting his podcast, The Psychology of Copywriting.
So as you can see, he knows his stuff! In this episode, we delve into his journey as a copywriter and entrepreneur, as he details why the aim of a copywriter isn't to manipulate people (and why it's a bad long-term strategy), but to show them how our solution fixes their problem.
This episode is jam-packed full of great ideas , so let's get to it!
Learn How Geoff Wrote 6 Figure Sales Pages for A List Clients...
Remember, YOU Matter! See you in the next episode.
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