Arts:Fashion & Beauty
255 – What can Bentley Motors teach British-made brands about selling in a downturn?
2023-03-30
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Recently Bentley Motors announced their financial results for 2022, which revealed they'd had their best year ever. This is a luxury car brand, made in the UK, having a phenomenal year during a cost of living crisis.
In this episode I discuss what small business can learn from Bentley's recent success, especially when it comes to price positioning.
You'll learn:
- Why Bentley Motors had a phenomenal year in 2022 [01:48]
- What you need to calculate before you discount your prices. [03:21]
- Why profit is vanity and turnover is sanity. [05:37]
- Two valuable lessons you can learn from Bentley's pricing strategy. [06:28]
Read the Bentley Motors financial results for 2022 here.
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