204 – Making luxury lingerie in the UK – Lucy Jones, Lucy Jones Lingerie

Lucy Jones was the founder of a prestigious, luxury lingerie brand back in the 1980s.

Her distinctive silk lingerie was stocked in retailers such as Harvey Nichols and Rigby & Peller.

After two decades working in education, Lucy decided to relaunch her lingerie brand, making the entire collection herself and at a small atelier in the UK.

In this episode, Lucy speaks about some of the differences between running a luxury ingerie brand in the 1980s, compared to today.

Discover:

• 02:18 How Lucy first got into the industry
• 04:09 Launching a lingerie brand in the 1980s
• 09:20 How Lucy wholesaled to prestigious London stores
• 14:21 Why Lucy decided to close her original business
• 20:23 The challenges Lucy faced when she relaunched her business in 2019
• 23:29 How the pandemic has caused Lucy to focus on the online presence of her brand
• 27:28 Lucy's thoughts on today's disposable fashion culture

More Lucy Jones Lingerie

Lucy Jones Lingerie on Instagram

Lucy Jones Website

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