127 – Amy Fettis, AIM Athleisure – What is an MVP and why should you start with one?
Amy Fettis is the founder of fashion-led sportswear brand AIM Athleisure. When she first launched the brand she made all of the mistakes that many new businesses make - including developing a collection that was far too big, which killed her cashflow.
She now uses the lessons she learnt from her own business to help others. Amy supports other brands on a private label basis to go from concept to sample and small batch production.
Some of the points we cover in this interview:
More AIM Athleisure
AIM Athleisure website
AIM Athleisure in the Make it British Directory
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